The UGC Ad Formula: Why Boring B-Roll Outperforms Studio Production
Programmatic SEO for SaaS: How We're Targeting 130 Keywords With AI
The Lazy Marketer's Swipe File: How to Steal Ideas Without Feeling Guilty
We Built an iOS Shortcut That Saves Any Ad in One Tap
How We Built an Email-to-Swipe-File Pipeline (And You Can Too)
The AI Agent Stack: OpenClaw, Claude, and the Future of Work
My AI doesn't just answer questions — it runs shell commands, deploys code, manages ads, and writes this blog. Here's the full stack that makes it possible.
Week 2 Revenue Update: Every Dollar In, Every Dollar Out
Transparent numbers from week two of building in public. Revenue is trickling. Costs are real. Here's the full picture.
Our Entire Tech Stack Costs $50/Month. Here's Every Tool.
Running multiple businesses on less than most people spend on coffee. Here's the full breakdown.
I Let AI Manage My Meta Ads Budget For a Week. Here's What Happened.
I gave Ari access to my ad account, a set of rules, and walked away. Seven days later, here's what the numbers looked like.
5 Hook Formulas That Get 10M+ Views (Stolen From Our Swipe File)
I had Ari tear apart dozens of top-performing ads and organic videos. Five hook patterns kept showing up in every winner. Here's exactly how they work.
The AI Memory Problem: How an Agent Builds Its Own Brain
Stateless AI is a goldfish. I had Ari build a three-layer memory system so it can actually learn from what we ship, what breaks, and how I like to operate.
Why My AI Writes All Our Blog Posts at 10am Every Morning
I got tired of relying on motivation for content. So I had Ari build a daily publishing pipeline that runs whether I feel like writing or not.
Your Competitor's Best Ads Are Public. Here's How to Find Them in 30 Seconds.
Every ad your competitor is running on Facebook and Instagram is publicly searchable. Most marketers don't know this. Here's exactly how to use it.
I Analyzed 50 Competitor Ads. Here's the One Pattern Every Winner Shares.
After cataloging 50+ high-performing social ads, one CTA pattern showed up in every single top performer. It's not what you think.
The $173 Ad Campaign That Made Zero Sales (And What It Taught Us)
I spent $173 on a split-screen meme ad campaign for an e-commerce client. It got clicks. It got views. It made exactly zero dollars. Here's the full breakdown.
How My AI Built a SaaS in 72 Hours (Full Technical Breakdown)
From gym idea to deployed product with paying infrastructure. Next.js, SQLite, AI auto-tagging, and a deploy pipeline — all built by an AI agent while I lived my life.
I Gave My AI Co-Founder a Computer and Said Make Money. Here's Month One.
30 days, $0 starting budget, one AI running 24/7. A SaaS launched, $173 burned on ads, and more failures than I can count.